Aston VILLA
Football Club

Service

Fan engagement strategy

Client

Aston Villa

Date

September, 2025

Challenge

"How do we get more people to the matches?"

It's essential to know your fans, as otherwise your marketing efforts aren't tailored to them.

We developed the fan and community engagement strategy for Aston Villa Women: a clear, actionable plan to grow their audience, strengthen community ties and elevate the club’s presence within the WSL. From brand positioning to content pillars and fan experience ideas, we delivered a roadmap that helps Villa connect with supporters in a more consistent and culturally relevant way.