FC Groningen

Service

Commercial Strategy

Client

FC Groningen

Date

March 2026

Challenge

Creating a strategic roadmap for the future of our women's team

"Doing it together, but differently is what we strive"

We partnered with FC Groningen to develop a strategic roadmap for the future of the club’s women’s team. Together we defined the mission, vision and long-term direction, while identifying how the team can build a distinctive position within Dutch women’s football.