Koopmans

Service

Social campaign

Client

Koopmans

Date

February 2026

Challenge

No challenge, just a fun campaign 😉

The base of the gold medal at the Olympics? Pancakes.

We created a quick activation with Antoinette Rijpma-de Jong, Coen Rijpma and Koopmans during the World Allround Championships. By spotting the right cultural moment in women’s sports, we were able to move fast and connect the brand to a story fans already loved.