La Roche Posay

Service
Social campaign
Client
La Roche Posay
Date
June 2026
Challenge
Showing the need of sunscreen in your sport routine.

La Roche-Posay x Kerstin Casparij

Manchester City and Oranje right-back Kerstin Casparij joined La Roche-Posay’s UVSport campaign, bringing the brand’s SPF routine into her active lifestyle on Instagram and TikTok. In her videos, she walked her audience through the two-step routine at the heart of the campaign: starting the day with Anthelios UVMune, then reaching for the Anthelios UVSport stick or spray during training for sweat-, water- and sand-resistant SPF50+ protection that doesn’t get in the way of performance.

ADDRESS

Jodenbreestraat 25
1011NH Amsterdam

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